RTBlog
When the Interactive Advertising Bureau's Tech Lab introduced ads.txt earlier this year, it was yet another noble attempt at industry self-regulation of untoward programmatic advertising practices. The idea was that, … Read the whole story
Wall Street analyst Brian Wieser has refined his estimate for U.S. ad growth this year, projecting that 2017 will expand 4.4%. The revision is … Read the whole story
At a time when the use of social media is becoming a more integral part of how brand marketers leverage their burgeoning sponsorship investments, … Read the whole story
News that a "Mad Pooper" was on the run, defecating on the streets of a neighborhood in Colorado Springs, elicited a sh*t-storm on Twitter. … Read the whole story
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology … Read the whole story
In deep damage-control mode, Facebook says it will begin forcing Pages to disclose the source of funding behind political ads. Holding Facebook to an … Read the whole story
Adam Broitman has joined Kiip as chief strategy officer. Broitman, a digital innovator who has worked on the brand marketer, agency and startup sides … Read the whole story
TV advertising-tech platform Simulmedia has inked a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Read the whole story
Two Senate Democrats are trying to rally support for legislation that would require Facebook and other large web platforms to follow some of the … Read the whole story
"Like chocolate and peanut butter, fixed and mobile broadband are products that many people enjoy together," advocacy groups say in a new FCC filing. Read the whole story
SAP on Sunday said it would acquire customer identity management company Gigya to establish an advantage against rivals such as Salesforce and Adobe. Terms … Read the whole story
Just in time for Adweek, Rubicon Project, one of advertising's biggest programmatic players, and the Ad Council have announced a collaboration through which Rubicon … Read the whole story
- COMMENTARY
We, consumers of media, have access to an ever growing number of platforms and providers all ready to entertain, inform and engage us. The … Read the whole story
- COMMENTARY
In the future of addressable TV advertising, traditional, linear TV viewers may want more transparency -- not just in political ads, but all advertising. Read the whole story
