PolicyBlog
by Wendy Davis, Staff Writer
The NAD drew a distinction between material published with the motive of attracting readers and selling products: if a publisher's main economic motivation is to draw readers, the content is … Read the whole story
by Ray Schultz
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, Read the whole story
by Laurie Sullivan
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion -- the largest acquisition for the company. Two years ago, Vista Equity Partners … Read the whole story
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by Wendy Davis
AT&T is asking a federal appellate court to reject the government's attempt to unwind the company's recent $85 billion acquisition of Time Warner. Read the whole story
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by Alex Weprin
ESPN+ launched just five months ago, bundling ESPN library programming with exclusive live sports, including MLB and NHL games as well as college sports, … Read the whole story
by Joe Mandese
Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an … Read the whole story
by Gavin O'Malley
The Google Home Mini was the best-selling device, followed closely by Amazon's Echo Dot. Read the whole story
by Alex Weprin
Hub also found that if Netflix added ads but dropped its prices by $2-$3 per month, 16% would be likely to drop the service. Read the whole story
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by Laurie Sullivan
The shift among consumer packaged goods marketers to take products direct to consumers is creating new possibilities for data not readily available today. Read the whole story
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by Alex Weprin
Viacom acquired the company, known as AwesomenessTV, back in July, adding it to the portfolio of properties in its Digital Studios unit. Awesomeness CEO … Read the whole story