RTBlog
A startling new analysis from third-party ad server Flashtalking confirms what many have long suspected: that click-throughs are a poor digital campaign performance metric. The analysis, which is published in … Read the whole story
To prep for likely threats from foreign interference in voter suppression campaigns, the team has engaged in mock scenario-planning since September. The social network … Read the whole story
The new partnership allows Sprint customers to get a 30-day free trial of the live TV service and a $5 discount per month for … Read the whole story
"Its name alone -- Potential Reach -- undercuts plaintiffs' suggestion it was misleading," the company argues in new court papers. Read the whole story
With AT&T having completed its acquisition of Time Warner earlier this year, the company is looking to shift resources to its priority lines of … Read the whole story
Adidas Originals experimented with media this week to build a campaign in Instagram Stories announcing a new line of P.O.D. sneaker. Read the whole story
Kelly, a former executive at Facebook, had been the chairman of Fandor, and its largest individual investor. He succeeds Larry Aidem, who left the … Read the whole story
The Department of Justice has brought criminal charges against a Russian woman who allegedly conspired to use social media platforms and email accounts to … Read the whole story
Collier will oversee the Fox Broadcasting Network and the company's entertainment programming strategy across live, scripted and non-scripted content. Read the whole story
Google-supported AdLingo puts chatbots inside of display ads so brands can have one-to-one conversations with consumers. Read the whole story
COMMENTARYI decided to look for a new hobby on Bluprint, NBCU's recently launched SVOD lifestyle service, which offers "guidance for all skill levels." Read the whole story
COMMENTARYA "destination explorer" showcases each location with local travel facts and tips, tailored image galleries, videos and options for flight reservations. Read the whole story
