With another superstar performer on tap for the 2020 edition, AT&T Super Saturday Night -- no longer DirecTV-branded -- should serve as a powerful … Read the whole story

Existing regulations protect consumers "by providing them with transparency and the ability to cancel recurring charges," the Association of National Advertisers says in comments … Read the whole story

Amazon is pushing to extend its distribution on traditional video platforms, and TiVo wants to keep subscribers on its platform with access to a … Read the whole story

"Personalization" is 2019's word of the year, according to results of an annual survey of the members of the Association of National Advertisers. The … Read the whole story

Angela Steele succeeds Michael Epstein, who was elevated to global CEO of the agency earlier this year. Read the whole story

Google's co-founders Larry Page and Sergey Brin -- chief executive and president, respectively, of parent Alphabet -- said they would immediately step down and … Read the whole story

Plex says its new free, ad-supported service will offer movies, cult classics, documentaries and TV shows, with about one-third the number of ads vs. … Read the whole story

A new eMarketer report projects Netflix and YouTube -- the sector's two largest players -- are poised to see their share erode as new … Read the whole story

This increase from $850 billion in 2019 is driven by service adoption from new business users, including pop-up stores, food trucks and street vendors. Read the whole story

GroupM's revised ad outlook for U.S. ad spending provides some impetus for a 2019 expansion, but reduces the scenario for 2020. This table represents … Read the whole story

"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 … Read the whole story