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The Great Targeting Paradox: People Like Personalization, But Don't Want To Be Tracked

by Joe Mandese @mp_joemandese, December 4, 2019

"Personalization" may indeed be the biggest buzzword in marketing right now, but it also represents a fundamental paradox, according to new insights contained in Kantar's "2020 Media Trends & Predictions" report.

The report, which includes 12 sections focusing on key developments to focus on by Kantar …

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