In 2019, the friendliest platform for brands appeared to be Twitter, judging by its Top 10 most-viewed video list. Read the whole story
The new report from Magna and IPG Media Lab seems to favor Disney+ over Netflix in the streaming wars. But the results of other … Read the whole story
Dish Media Sales has started a new "reach" product that can extend national linear TV campaigns by identifying additional TV homes with an "addressable" … Read the whole story
The side-by-side content and ad unit seem to create a tighter bond between the brand, consumer desire and intent. The new vertical format, introduced … Read the whole story
Members of the working group Project Connected Home over IP will create a new standard to make it easier to connect fragmented smart-home products. … Read the whole story
The company is also considering a $4.99-per-month fee for a version with limited advertising, according to The Information. Read the whole story
Fox has promoted Michael Falco to executive vice president, revenue management and strategy, David Borstein to senior vice president, digital and social sales and … Read the whole story
The deal requires Unroll.Me, owned by Slice Technologies, to delete data about some consumers, and to refrain from misrepresenting its data practices. Read the whole story
Research found that half of companies spend between eight and 90 days deploying a single machine-learning model. Read the whole story
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance will make available opt-out tools created specifically for California's new privacy law. Read the whole story
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker … Read the whole story
As AI increasingly comprehends the subtext of people's emotions, the stronger the tools that brands will have to attract new customers. Read the whole story
Company data suggests Google has invested "tens of billions of dollars" in its mapping platform, which is supported by thousands of engineers and map … Read the whole story
The top 100 shopping sites saw an average of 147.3 million daily visits from August through October, according to recent data. Read the whole story