by Wayne Friedman
Under NBCU's Content and Commercial Innovations effort, these formats are intended to offer better reach and engagement for marketers. Read the whole story
by Karlene Lukovitz
Projections for overall subscriber adds range from 9 million to 5 million for the quarter, as the streaming surge driven by shelter-at-home continued to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A handful of large TV station groups have decided that their NBC stations will preempt Thursday night's prime-time "upfront" event on NBC. Read the whole story
by Karlene Lukovitz
Interactive Video Service uses the same technology as Amazon's Twitch, but allows for adding buy buttons, virtual chat spaces, moderated Q&As and other features. Read the whole story
by Wayne Friedman
Small and mid-size businesses will gain direct access to buying ad time on Hulu with the launch of Hulu Ad Manager. Companies can make … Read the whole story
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by Karlene Lukovitz
Improper site IDs and outdated operating systems are among suspicious signals that should be monitored to control CTV ad fraud, according to an extensive … Read the whole story
by Wendy Davis
Handing Apple a victory, a European appeals court vacated a ruling that would have required the company to pay Ireland around $15 billion in … Read the whole story
by Joe Mandese
While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in … Read the whole story
by Joe Mandese
Nearly a month into a grassroots campaign encouraging brand marketers to boycott social media platforms -- especially Facebook -- that enable hate and disinformation … Read the whole story
by Joe Mandese
Research, isights and analytics continue to be a vital function inside most media companies -- both big and small -- but the key performance … Read the whole story
by Gavin O'Malley
Under the banner of TTC Labs, the company said it is designing new tools and services to better inform people about their data and … Read the whole story
by Wendy Davis
Google, Amazon, Microsoft and FaceFirst were sued this week for allegedly violating an Illinois biometric privacy law by acquiring a database of faceprints. The … Read the whole story
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by Wendy Davis
The federal government should establish standards to protect the privacy of food stamp recipients who purchase groceries online, a coalition of digital rights groups … Read the whole story
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by Ray Schultz
The largest single fine was EUR50 million, imposed on Google early last year, for "lack of transparency, inadequate information and lack of valid consent … Read the whole story
by Joe Mandese
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ … Read the whole story
by Steve McClellan
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, … Read the whole story
by Laurie Sullivan
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Now is the time to introduce new technologies to accelerate digital transformation, but now is not the time to make big, risky bets. Read the whole story