All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketplace. Read the whole story
As directed by President Trump, the Commerce Department has petitioned the FCC for regulations that would tie web companies' legal protections to their editorial … Read the whole story
Google misled consumers with its 2016 privacy changes that allowed the company to combine data about people's "anonymous" web-browsing activity with their personally identifiable … Read the whole story
OTT/CTV advertisers can access NBC Spot On's long-form, premium inventory to activate campaigns across any DMA and NBCUniversal's Regional Sports Network group. Read the whole story
The technologies expected to most significantly impact marketers' ability to respond and adapt to emerging trends include advanced supply-side bidding, ad blocking, identity resolution, … Read the whole story
Supporters say the new ballot initiative will close CCPA loopholes, but the ACLU of California and other critics call the proposal "52 pages of … Read the whole story
For its August 5 launch, VENN will be featured for free on Amazon's Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. … Read the whole story
On Monday, it was revealed that 14 Miami Marlins players and coaches have been infected with COVID-19. Over the weekend, the Miami team played … Read the whole story
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. … Read the whole story
Nearly a quarter of Max viewers are between 18 and 24, says the company, which also says that Max's average weekly time-spent is so … Read the whole story
Firms are reducing their reliance on vendors during the downturn, and many will not work with new ones, Mission Control reports. Read the whole story
Replacing Elie Seidman, Match Group just named Jim Lanzone, former head of CBS Interactive, as the new CEO of Tinder. Read the whole story
The drive-in format has become the premiere place for brands like Brownie Brittle and Sparkling Ice to connect with consumers in person. Read the whole story
SMS seen as more timely than email for confirming pickups and providing other forms of information, Infobip reports. Read the whole story
Two critical Google updates made last week will change search, according to one agency expert. Read the whole story
A search for "coronavirus supplement" or "COVID supplement" at Amazon.com serves up pages of supplements with no warnings about the lack of scientific evidence. Read the whole story
A recent email blast offered "new Trump-Reagan Commemorative Coin Sets" and featured the subject line "Ronald Reagan and yours truly." Read the whole story
Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will … Read the whole story