• by Karlene Lukovitz  @KLmarketdaily, July 27, 2020

NBCUniversal's Owned Television Stations division has signed a multi-year agreement with FreeWheel, the ad marketplace for local and regional connected TV and OTT advertisers, to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory.

NBC Spot On is the owned stations group's advanced video advertising business designed for local/regional CTV and OTT advertisers. 

The deal between the two Comcast-owned entities is designed to make it easier for those advertisers to access and transact with NBC Spot On’s inventory through FreeWheel's Strata platform.

Advertisers can access NBC Spot On’s fully owned or directly purchased long-form, premium inventory to activate campaigns across any DMA and NBCUniversal’s Regional Sports Network group.

NBCUniversal Owned Television Stations includes 42 NBC and Telemundo local TV stations and digital businesses in 30 markets, as well as a regional news network, and locally based digital TV networks. Strata is used by more than 1,200 media agencies.

“Our partnership with FreeWheel allows us to double down on our efforts to make NBC Spot On the platform of choice for agencies that want to complement their linear buys with the diversified CTV audience that NBC Spot On can deliver to help advertisers achieve targeted audience reach with precision and scale,” stated Shawn Makhijani, SVP of NBC Spot On.