Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that … Read the whole story
Kevin Mayer, who joined TikTok on June 1 from Disney, cited the unanticipated changes in his role that will result from Trump's executive order … Read the whole story
A Piper Sandler analyst cited results from firm surveys showing Netflix subscribers most inclined to hang onto Netflix vs. other streamers when stay-at-home eases, … Read the whole story
The NBA postponed three playoff games Wednesday in the wake of the shooting of Jacob Blake by police in Kenosha, Wisconsin. According to reports, … Read the whole story
Halfway through the Republican National Convention, broadcast and cable TV news networks appear to be devoting a disproportionate share of live coverage to the … Read the whole story
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19.4 million for live program-plus-same day viewing -- 1% more in viewership than … Read the whole story
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general … Read the whole story
Xandr created a multi-step creative approval process to ensure compliance with Standards & Practices guidelines. Read the whole story
Facebook is also launching new ways to create and discover Rooms within Messenger on mobile. Read the whole story
Sweepstakes are dominating efforts this year with contests from Honda, Pepsi, MassMutual, Enterprise, GEICO and Jagermeister. Read the whole story
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the … Read the whole story
Emodo, a company focused on data activation and monetization, has partnered with U.K.-based CKDelta to help improve the accuracy of data in the ad … Read the whole story
Translation, founded in 2004 by former music-industry executive Steve Stoute, will work with Disney Advertising Sales' branded-content studio and in-house creative agency CreativeWorks on … Read the whole story
The new publisher division will support product development, education, and relationships. Two years in the making, it will help publishers achieve the highest quality … Read the whole story
Although Bayzath's duties will align closely with new business development his role will include support, leadership and partnership with client CMOs. Read the whole story
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, … Read the whole story
The data suggests that we as marketers should be creating content that is 15 seconds or less versus longer videos. Read the whole story
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option. Read the whole story
Two months ago, Freddie Liversidge (bottom left), got married ... and he's still getting ads for weddings as he surfs the net. As Global … Read the whole story