Transparency, Data, Control Drive Marketers' Programmatic Trading Models
- by Joe Mandese @mp_joemandese, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among the world's biggest marketers, according to findings of a new report from the World Federation of Advertisers.
The report, wave four of the WFA's "Programmatic Data & Technology" series, was conducted in conjunction with IPONWEB and surveyed …
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