A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse. Read the whole story
With a 0.4% stake, the hedge fund is betting that Comcast is undervalued, and is now having "constructive discussions" with Comcast management, per WSJ … Read the whole story
The new short-form video app looks like it will miss its initial paid-subscriber target by a large margin, says a WSJ source. Quibi says … Read the whole story
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus. Read the whole story
"Markets with gigabit connectivity not only have faster speeds, but also more affordable prices," Incompas writes in a new FCC filing. Read the whole story
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. Read the whole story
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 million homes) to 77.6 million traditional pay TV subscribers. These totals are down … Read the whole story
Roku stock was up nearly 16% to $184.32, while virtually all other major media stocks were down. "The ad sharing agreement in the Peacock … Read the whole story
Trump's Twitter account "is akin to a digital town hall, with the President speaking from the podium at the front of the room, and … Read the whole story
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. Read the whole story
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. Read the whole story
Microsoft announced Monday it plans to acquire ZeniMax Media, owner of video-game publisher Bethesda Softworks, for $7.5 billion in cash, marking its biggest video … Read the whole story
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. Read the whole story
Just a few weeks into the re-opening of theaters, U.S. movies witnessed falling box-office revenues and low-to-modest movie-studio national TV spending. Read the whole story
Location-based services are changing -- and it just may make a measurable impact for ad targeting. Read the whole story
Interest in "blogging" is surging at both agencies and brands. A brand's blog is owned content, giving writers full control over the narratives they … Read the whole story
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of … Read the whole story
Analysts believe Trump's move is largely political -- a reaction to a growing push by some academics to teach American history in a way … Read the whole story