RevTrax, a specialist in offer management, has unveiled a product to provide broader personalization across touchpoints.
The new product, Offer Management Platform (PPD), utilizes pricing signals and AI-driven technology to help brands serve targeted promotions and discounts.
And, it supports personalization use cases “across every consumer digital touchpoint,” states Jonathan Treiber, chief executive officer of RevTrax.
According to RevTrax, PPD includes these features:
PPD leverages behavioral data gathered in over a decade.
In addition, the firm offers six predictive models to help brands personalize experiences across owned and paid media.
The predictive models score consumer traffic without requiring sensitive consumer information, the firm says.
RevTrax serves multinational CPG, retail, travel, financial services and automotive brands.