- Disney Quietly Intros $2.99 Disney+ Hulu Add-On To Boost Growth
Digital News Daily, Karlene Lukovitz - Thursday, March 17, 2022
In another low-profile volume driver, Disney recently integrated Disney+ and ESPN+ in ...
- Email Whiplash: Consumers Are Stressed By The Sheer Volume Of Messages
Email Insider, Ray Schultz - Wednesday, February 23, 2022
Online shopping is the main inbox activity -- especially among women, Edis ...
- FuboTV Drops Quarterly Billing Experiment (Again)
Video Insider, Karlene Lukovitz - Tuesday, February 15, 2022
The timing is intriguing: The vMVPD suspended the monthly payment term opti ...
- DirecTV Stream's 1st Free Trial Looks To Capitalize On FuboTV, Hulu Offer Changes
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Offer comes as fuboTV requires new subscribers to commit to quarterly minim ...
- Horse Trade: Most Consumers Will Share Email And Other Data For Benefits
Email Insider, Ray Schultz - Thursday, January 13, 2022
But many are bothered by excessive messaging and privacy issues, Treasure Da ...
- Algolia Valuation Reaches $2.25 Billion With $150M Series D Funding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
Algolia also added seven leaders to its executive suite in the la ...
- Apple TV+ Faces Crucial Test As Lengthy Free Trials End, New Offer Commences
Digital News Daily, Karlene Lukovitz - Monday, June 28, 2021
As of July, the streamer will begin billing the first wave ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of ope ...
- YouTube TV Tries Discounted Offers
Digital News Daily, Karlene Lukovitz - Tuesday, April 13, 2021
Under fire for hiking its monthly sub price by $15 last yea ...
- Free Streaming Trials Continue To Dwindle: Sling TV Latest To Curtail The Offer
Video Insider, Karlene Lukovitz - Tuesday, March 16, 2021
Amid mounting competition and costs, free trials are increasingly being dropped ...
- Microsoft Lets Advertisers Highlight Deals With Promotion Extensions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Microsoft Promotion Extensions, which launched on Tuesday, allow brands running ads ...
- Email Metrics Rise During The COVID-19 Pandemic
Around the Net in Email, Ray Schultz - Friday, October 9, 2020
Discount offers have driven up email open rates during the COVID-19 pandemi ...
- Loyalty: Gen Z, Gen X, Millennial, Baby Boomer Habits Change As Pandemic Continues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
While discounts, free samples, and offers remain the main drivers of loyal ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sac ...
- FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze Promo
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Fubo, which joins YouTube TV and others that have upped prices th ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV a ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from la ...
- Few Holiday Emails Feature Black Friday Themes: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Retail brands are pushing holiday promotions, SmarterHQ reports, although few are featuri ...
- Verizon Will Give Its Subscribers A Free Year of New Disney+ Streaming Service
Marketing Daily, P.J. Bednarski - Tuesday, October 22, 2019
Disney+ will offer top productions from PIxar and Marvel studios, a n ...
- The High Cost Of Discounts: Brands Are Overdoing It, Study Shows
Email Insider, Ray Schultz - Monday, September 23, 2019
Gearing up for Black Friday? Better look at these optimal discounts fr ...
- Phishing Artists Target Webmail Providers: Study
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
Gift cards were demanded in numerous BEC attacks, along with bank transfer ...
- Amazon Sues Over Email Scams
Digital News Daily, Wendy Davis - Wednesday, September 11, 2019
Amazon has filed a lawsuit against dozens of affiliate marketers for alleged ...
- Adobe Adds In-App Messaging And A Location Service
Email Marketing Daily, Ray Schultz - Tuesday, March 5, 2019
Both contextual applications can help drive transactional and promotional emails, Adobe s ...
- AMC Networks' Mobile Ad Effort Connects Commercials To Users
Television News Daily, Wayne Friedman - Friday, June 1, 2018
The mobile ad-tech company, ACTV8me, uses inaudible audio triggers on TV commercia ...
- Plain Text, The Next Email Secret Sauce?
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
While everyone else is throwing video, audio, and animation into the n ...
- GoCompare To Acquire MyVoucherCodes; Email Firm Included
Email Marketing Daily, Ray Schultz - Tuesday, December 19, 2017
The UK awoke this morning to news of a major marketing merge ...