- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobi ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recomme ...
- Google Prepares Retailers For Holiday Season With Tools To Highlight Offers, Information
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Know this about consumers before the holiday season approaches. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sac ...
- FuboTV Joins Price Hike Trend; Sling Aims To Capitalize With Price-Freeze Promo
Digital News Daily, Karlene Lukovitz - Thursday, July 2, 2020
Fubo, which joins YouTube TV and others that have upped prices th ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV a ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from la ...
- Few Holiday Emails Feature Black Friday Themes: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Retail brands are pushing holiday promotions, SmarterHQ reports, although few are featuri ...
- Verizon Will Give Its Subscribers A Free Year of New Disney+ Streaming Service
Marketing Daily, P.J. Bednarski - Tuesday, October 22, 2019
Disney+ will offer top productions from PIxar and Marvel studios, a n ...
- The High Cost Of Discounts: Brands Are Overdoing It, Study Shows
Email Insider, Ray Schultz - Monday, September 23, 2019
Gearing up for Black Friday? Better look at these optimal discounts fr ...
- Phishing Artists Target Webmail Providers: Study
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
Gift cards were demanded in numerous BEC attacks, along with bank transfer ...
- Amazon Sues Over Email Scams
Digital News Daily, Wendy Davis - Wednesday, September 11, 2019
Amazon has filed a lawsuit against dozens of affiliate marketers for alleged ...
- Adobe Adds In-App Messaging And A Location Service
Email Marketing Daily, Ray Schultz - Tuesday, March 5, 2019
Both contextual applications can help drive transactional and promotional emails, Adobe s ...
- AMC Networks' Mobile Ad Effort Connects Commercials To Users
Television News Daily, Wayne Friedman - Friday, June 1, 2018
The mobile ad-tech company, ACTV8me, uses inaudible audio triggers on TV commercia ...
- Plain Text, The Next Email Secret Sauce?
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
While everyone else is throwing video, audio, and animation into the n ...
- GoCompare To Acquire MyVoucherCodes; Email Firm Included
Email Marketing Daily, Ray Schultz - Tuesday, December 19, 2017
The UK awoke this morning to news of a major marketing merge ...
- AT&T Expands 'Ticket Twosdays' Promo
Marketing Daily, Aaron Baar - Thursday, March 9, 2017
"We always planned on offering Ticket Twosdays benefits to our TV a ...
- Grocery Offers Fail To Boost FMCG Revenues
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
A new Nielsen study has found that up to 58% of ...
- SMS - Beyond Offers
Mobile Insider, Melinda Krueger - Tuesday, April 7, 2015
Make no mistake -- customers want coupons and offers, probably more th ...
- New Services Offer Location-Based Product Alerts
MoBlog, Erik Sass - Wednesday, February 11, 2015
This week brought a number of new location-based mobile marketing services th ...
- Getting Millennials To Buy CPGs: Bring On The BOGOs
MAD, Larissa Faw - Thursday, November 13, 2014
WPP's Geometry Global is out with a new report, and one importa ...
- Visa To Launch Automated Cashback Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
It's the financial firm's foray into the crowded deals market and debu ...
- Why Visa Will Revolutionise How Marketers Drive Ecommerce And Footfall
London Blog, Sean Hargrave - Tuesday, October 28, 2014
Visa's announcement of a cashback service linked to its cards next ye ...
- Three Ways Apple Pay Makes Mobile Offers More Relevant Today Than Ever Before
Mobile Insider, TJ Person - Thursday, September 25, 2014
For the past three years, marketers have been introduced to the advantag ...
- Wendy's, StubHub Partner On Unexpected Reward
Marketing Daily, Karlene Lukovitz - Tuesday, June 17, 2014
While the discount can be used on any order, the messaging ...
- Groupon's Gnome Is A Day Late And A Dollar Short
London Blog, Sean Hargrave - Tuesday, May 20, 2014
Groupon has seen the light -- it needs to offer coupons witho ...
- Amex Turns Instagram Over To The Minions
MoBlog, Steve Smith - Thursday, March 27, 2014
American Express has been playing imaginatively with Instagram of late. A f ...
- Meredith Teams With Kiip On Mobile Rewards
Mobile Marketing Daily, Mark Walsh - Tuesday, February 18, 2014
Meredith Corporation has begun serving up coupons in its Must-Have Recipes a ...
- Starbucks Turned Me Down, So Dunkin' Won My Data
RTBlog, Tyler Loechner - Monday, February 17, 2014
Collecting consumer data online may be easy, but it lacks in o ...