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Visa To Launch Automated Cashback Next Year

  • Marketing, Tuesday, October 28, 2014 6:41 AM
Visa plans to partner with retailers to personalise cashback offers using its cardholders’ shopping data in a bid to generate revenue from the platform’s promise of clearer insight into the most effective areas to spend marketing budgets. Rival services allow people to redeem the offers in-store through a voucher on their device. Visa is introducing an automated alternative.

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