by Wayne Friedman
Although AMC Networks' revenue declines were less than expected, analysts remained concerned about the long term. AMC's U.S. networks were down 17% to $462 … Read the whole story
by Wayne Friedman
The company looks to track all TV screens and devices into a single-source data stream for licensing to TV networks, media agencies, digital media … Read the whole story
by Karlene Lukovitz
Google says it will end full-day reservations for the coveted position, instead going to a per-impression buy that should make it harder for any … Read the whole story
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by Laurie Sullivan
When does delivering the same ad to the same person begin to delivering diminishing returns? Facebook delves into data to answer the question. Read the whole story
by Wendy Davis
WeChat gives Chinese authorities "a powerful avenue to collect vast amounts of sensitive personal data that can then be used to the detriment of … Read the whole story
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by Ray Schultz
Halloween was another drag on spending, but things picked up on Sunday. Read the whole story
by Wendy Davis
"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers … Read the whole story
by Wayne Friedman
TV messaging from local cable and broadcast is replacing earned media from political events, which have decreased due to the pandemic, says Mark Lieberman, … Read the whole story
by Joe Mandese
Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on their digital advertising plans, while 69% … Read the whole story
by Laurie Sullivan
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better … Read the whole story
by Joe Mandese
As far as data visualizations go, MediaCom China just published one of the most fun -- and playful -- ones we've seen in a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the … Read the whole story
COMMENTARY
by Jared Rodecker
The pandemic was a textbook example of the kind of exogenous shock that can wreak havoc on existing forecasting models trained on historical data. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
The issues that face tech and media have been made clear by this election. And, no matter what the outcome, they will be front-burner … Read the whole story
by Laurie Sullivan
Consumers' feelings about voting, trust in media and the election were analyzed in a poll by Lucid. Read the whole story
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by Ray Schultz
Segment helps break down silo walls and facilitates personalized email marketing, Twilio says. Read the whole story