by Karlene Lukovitz
The agreed-upon dual platform release of tentpole movie "Wonder Woman 1984" marks a milestone in the industry's shift to streaming, and could help accelerate … Read the whole story
by Karlene Lukovitz
Thanks to the streaming boom, Comcast logged 633K net quarterly broadband adds -- its most in 15 years -- and Charter gained 537K. On … Read the whole story
by Wayne Friedman
Nielsen company SuperData says consumers spent 14% more on digital games in October, to $10.6 billion. Spending on games for consoles grew 18% vs. … Read the whole story
COMMENTARY
by Karlene Lukovitz
In a new Xandr survey, U.S. video advertising decision-makers also estimated that one in three ads aren't relevant to the consumers reached. Read the whole story
by Wendy Davis
President Trump reportedly will approve legislation to remove Confederate leaders names' from military bases if the bill also repeals Section 230 of the Communications … Read the whole story
by Joe Mandese
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the … Read the whole story
by Wendy Davis
The agency argues it needs Bannon's testimony in order to determine whether Facebook users' data was shared with any other companies. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Online video took center stage in the past few months as many cord-cutting Americans streamed election content from major outlets on Internet-connected devices. Predominantly … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. Read the whole story
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by Laurie Sullivan
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threatened to leave Pakistan after it gave local regulators power to censor digital … Read the whole story
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by Karlene Lukovitz
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insights at scale across linear, addressable, CTV, OTT. Read the whole story
by Laurie Sullivan
Search data from Captify revealed that PlayStation 5 had the majority share of search up to its release in the last 3 months while … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are … Read the whole story
COMMENTARY
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Verizon is looking for digital content that gives people a reason to sign up for 5G service. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payment system that supports data sharing. The company pays users to share location, … Read the whole story
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by Laurie Sullivan
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met. Read the whole story
COMMENTARY
by Erica Coates, Op-Ed Contributor
There has been at least one silver lining to this pandemic. The shutdowns and stalled projects have given us much needed time to reflect … Read the whole story