Under a newly expanded partnership, Acxiom marketer clients will now be able to use Acxiom data activate to activate campaigns on the Cadent advanced TV platform.
Advertisers can now use
Acxiom data at scale across indexed linear, addressable TV, CTV and OTT, enabling faster, more efficient segment targeting and real-time, pre-campaign insights, according to the companies.
Acxiom data will be integrated with Cadent Viewer Intelligence Graph, which resolves multiple TV devices back to a viewing household, enabling national TV advertisers to de-duplicate and map
audience segments into the television universe with minimal drop-off and maximum reach, they say. Marketers can overlay specific audience attributes from the broader marketplace, ad create refined
audience segments that can be linked directly to TV viewing.