Mobile Insider
Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal. Read the whole story
Alphabet's two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in … Read the whole story
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to … Read the whole story
For the first time, NBCU will open up premium opportunities across Peacock, YouTube, and Apple News to regional advertisers. The move doubles the amount … Read the whole story
Looking to pay down debt -- and jettison non-core business -- AT&T has sold off Crunchyroll, its anime TV production and subscription platform business … Read the whole story
"For almost a decade, Facebook has had monopoly power in the personal social networking market in the United States," New York Attorney General Letitia … Read the whole story
- COMMENTARY
What will it take for consumers to return to shopping in-store? A study by BlueVenn found a small percentage would avoid shopping in-store until … Read the whole story
The review, including creative and media disciplines, comes amid a multiyear slide in revenues at the beverage giant. Read the whole story
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their … Read the whole story
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. Read the whole story
- COMMENTARY
Most global leaders say marketing budgets will return to normal in 2021, but few email practitioners agree, SparkPost reports. Read the whole story
The firms are gearing up to support conversational messaging in several global markets. Read the whole story
- COMMENTARY
"There are strong positives for national buyers targeting local audiences in geo-targetable media including the ability to provide the most relevant content." Read the whole story
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Companies looking to engage Gen Z should aim to create innovative brand experiences that extend beyond pure entertainment. Read the whole story
People searched more for answers, asking "why is the sky orange?" during the wildfires and "why were so many lives lost?" during COVID-19. Read the whole story
- COMMENTARY
Pre-pandemic, there were hundreds of trade events in all categories of business. That will not be the case going forward. Read the whole story
- COMMENTARY
AT&T says 50 million is the number of HBO Max subscribers it needs to be a viable business. Read the whole story
"Share A Coke With Discrimination And Fascism" may not catch on the way taglines like "It's The Real Thing" have, but it will be … Read the whole story
