NBC Universal is opening up all its digital advertising inventory -- for all its brands -- to local marketers, and, at the same time, placing all local digital and streaming inventory from its
NBC Spot On group on the company’s One Platform media buying and media-planning platform.
Local marketers can now, for example, target viewers who are watching NBC
content on a OTT service in Oakland, or a connected TV platform in Chicago, or on iPhones in Philadelphia.
Frank Comerford, chief revenue officer of local advertising and
partnerships for NBCUniversal, stated that local advertisers have “told us they want more digital premium video options."
For the first time, NBCUniversal will open up premium
opportunities across Peacock, YouTube, and Apple News to regional advertisers. The move doubles the amount of digital and streaming inventory made available through NBCU's OneApp.
In addition, NBC SpotOn will expand to include all geotargeted selling for NBCUniversal inventory, including CTV and OTT.
NBC Spot On launched in February 2020 of this
year offering marketers local, regional CTV and OTT inventory. This marketplace also include commercial inventory other video partners.
NBCU claims to reach 200 million people
every month across all its digital properties.