by Karlene Lukovitz
Amazon is currently rolling out a major user interface upgrade on its Fire TV Stick 3rd generation and Fire TV Stick Lite devices. Read the whole story
by Karlene Lukovitz
Comcast was a distribution partner for Max's launch, but creating "frictionless" access to the new SVOD for the platform's customers took some time. Read the whole story
by Laurie Sullivan
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report … Read the whole story
by Wayne Friedman
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." … Read the whole story
by Karlene Lukovitz
BitPath -- which plans to launch the nation's first dedicated broadcast data network starting next year -- coordinated the efforts across the Seattle stations. Read the whole story
by Karlene Lukovitz
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. Read the whole story
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by Ray Schultz
Purchases of such items as casual wear and laptops reflect the new work-at-home reality, Bloomreach data suggests. Read the whole story
by Wayne Friedman
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with … Read the whole story
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by Richard Whitman, Columnist
GroupM's new forecast predicts that next year, ecommerce in the U.S. will account for 16.2% of retail sales. The analysis is focused on retail … Read the whole story
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by Karlene Lukovitz
The Polk audiences are available to clients on both the managed service and self-service versions of the platform. Read the whole story
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by Laurie Sullivan
The deal marks the first time Twitter has leveraged the public cloud to scale its real-time service, and will support timelines to provide the … Read the whole story
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by Joe Mandese
As Twitter prepares for a major push to be taken more seriously as an ad medium by Madison Avenue, the platform this week unveiled … Read the whole story
by Wendy Davis
Regulators in Europe on Tuesday said they have fined Twitter around $546,000 for waiting too long to disclose a data breach that may have … Read the whole story
by Wendy Davis
Twitter is urging a federal judge in Seattle to dismiss a class-action complaint accusing the company of drawing on users' phone numbers for ad … Read the whole story
by Karlene Lukovitz
Brandon Fong, previously at STX Entertainment, is charged with expanding the CuriosityStream brand and streaming service across streaming platforms, broadband providers, MVPDs and wireless … Read the whole story
COMMENTARY
by Jim Yu
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
LinkedIn's aspirations are much greater than being a passive platform for companies to connect with people. The vision will see the company transform into … Read the whole story