• by Ray Schultz , December 15, 2020

Ecommerce site traffic has risen by 61% and revenue by 40% in North America year-over-year during this holiday season. And mobile has been the leading driver of both traffic and sales, according to Peak Holiday 2020 Report, a study by Bloomreach.

The study states that Cyber Monday was the biggest online shopping day in U.S. history.  

Mobile spending rose by 45% in North America and traffic rose by 55%. Mobile accounted for 52% of purchases made during the period, with the remainder on desktop.  

Desktop traffic increased by 77% and ecommerce spend rose by 34%.

In contrast, mobile traffic went up by 39% and spend by 3% in the UK and EU. But desktop contributed a 35% increase in traffic and 18% in ecommerce spend.

The direct website channel accounted for 80% of mobile traffic acquisition, with 79.7% of that on desktop.

This suggests that “your website experience is paramount,” the study says.  

In the UK and EU, those numbers went up to 84.2% for mobile and 80.3% for desktop.  

The sales reflected the fact that consumers are working and staying at home. 

The top products sold on Black Friday were:

• Sweater
• Pajamas
• TV
• Leggings
• Laptop

On Cyber Money, they were:

• Jogging 
• Sweater
• Laptop
• Pajama 
• TV  

The report is based on aggregated and anonymized data on Bloomreach’s customer base. The company supports ecommerce and services for over 500 brands.