by Wayne Friedman
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. Read the whole story
by Wayne Friedman
The bulk of streamer revenues came from CBS All Access, Showtime OTT, and its free-advertising supported service Pluto TV -- which grew 72% in … Read the whole story
by Karlene Lukovitz
In another streamlining move meant to support Max's growth, two production and business affairs execs have been promoted to head combined HBO, Max teams, … Read the whole story
by Wayne Friedman
From the beginning of the year through Feb. 19, MSNBC held a slight edge as prime-time leader, but Fox has inched up to the … Read the whole story
by Karlene Lukovitz
Q4 revenues declined 1%, but net income came in at $35 million, vs. a $109 million loss in the year-ago quarter. Full-year 2020 losses … Read the whole story
by Karlene Lukovitz
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media. Read the whole story
by Wayne Friedman
Nonpolitical, core advertising was $349 million vs. $433 million in Q4 2019 for all its TV stations and regional sports networks businesses. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a broader digital world, new entertainment usage and valuation measures are needed to determine popularity, interest and advertising worth. Read the whole story
by Laurie Sullivan
Showcase Shopping ad groups will be removed and will stop serving ads beginning April 1 -- but performance data, deleted ads and ad groups … Read the whole story
by Joe Mandese
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during … Read the whole story
by Wendy Davis
"Some sites sneak extra items into a consumer's online shopping cart, or require users to navigate a maze of screens and confusing questions to … Read the whole story
by Joe Mandese
The vast majority of marketing execs surveyed late last year believe virtual online events are here to stay, and more than half (58%) say … Read the whole story
by Tanya Gazdik
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs. Read the whole story
by Larissa Faw
The "It's Up To You" platform focuses on COVID-19 vaccine education. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports. Read the whole story
COMMENTARY
by Heather Jordan, Op-Ed Contributor
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The … Read the whole story
by Wendy Davis
BBB National Programs' National Advertising Review Board found that claim problematic. Read the whole story