Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significant impact of fiscal stimulus," GroupM updated its U.S. advertising outlook for 2021, … Read the whole story

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. Read the whole story

Paramount+ will stream more than 400 of Italy's Serie A matches in the U.S., with additional rights for CBS Sports linear and digital platforms. … Read the whole story

The INFORM Consumers Act mandates that email addresses and other contact information must be revealed. Read the whole story

"It's time to rip off the Band-aid. Advertisers and media need to move faster to think holistically and look to change the rules on … Read the whole story

Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend. Read the whole story

"While one may disagree with how online platforms curate lawful content, there can be no role for the government in enforcing its conception of … Read the whole story

LeadDog Marketing veteran Dan Jahn will head the new brand-promotions shop. Read the whole story

"We focus on what we like to call 'commerce content.' Mike Peralta, Future's global CRO, said in an interview. Read the whole story

Senator Elizabeth Warren and Amazon lit up Twitter Thursday night. Warren accused Amazon of taking advantage of loopholes and tax credits. Read the whole story

The new association is backed by Amazon, Facebook, Google, Twitter, Uber and others. CEO Adam Kovacevich says those companies aren't represented on the organization's … Read the whole story

More than half the total estimated TV marketing for premium streamers comes from linear TV networks owned by legacy TV companies. Discovery+ dominates all … Read the whole story

The latest report focuses on behavior and trends in various subjects, including travel, retail, health and wellness, technology and finance. Read the whole story

TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize digital creative and media buys, has been acquired by private equity … Read the whole story