Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage … Read the whole story

Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party … Read the whole story

President Joe Biden has unveiled an infrastructure plan that includes $100 billion to expand broadband throughout the country. Read the whole story

New Feed Filter Bar makes it easier for users to prioritize "favorites" and chronologically ranked posts, and switch back to algorithmically sorted content as … Read the whole story

Univision says there was softness in various ad categories. But thanks to political/advocacy advertising, overall advertising grew 10% to $373.5 million. Read the whole story

An analysis of major paid streaming services' marketing videos also shows higher reach on social video correlating with higher U.S. subscriber counts: Read the whole story

IPG Mediabrands' Magna Global unit becomes the second major agency forecasting unit to update its U.S. advertising outlook, revising its 2021 forecast to +6.4%, … Read the whole story

Facebook's ban of Trump includes any content using his voice being posted on accounts associated with his campaign or owned by his surrogates. Read the whole story

The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really … Read the whole story

Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. Read the whole story

In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip … Read the whole story