CTV ad demand continues to surge, according to an analysis published today by a leading Wall Street equities firm, based on recent calls with … Read the whole story

The deal is for "pay-one" window rights for new movies, and also includes Netflix licensing an unspecified number of older movies for worldwide use, … Read the whole story

As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." Read the whole story

Sun's assertions about Nielsen's local panel come as Nielsen is also facing criticism from VAB about its national panel. Nielsen says its methodologies are … Read the whole story

Twitter's platform will now include Nielsen Media Impact and Nielsen Ad Intel, and expanded access to Total Ad Ratings. Read the whole story

Although programmers' launches of direct-to-consumer streaming services have caused tensions with distributors, this deal appears to represent a win/win. Read the whole story

Facebook on Thursday released a dataset for AI researchers that includes a diverse group of people who were paid to provide the company with … Read the whole story

Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite. Read the whole story

Muslim Advocates on Thursday filed a consumer protection lawsuit against Facebook CEO Mark Zuckerberg, CFO Sheryl Sandberg and others at the company, demanding that … Read the whole story

Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's … Read the whole story