It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many … Read the whole story

Tinder is looking to Felix, known for making aging brands like KFC and Old Spice hip again, to help recruit more Gen Z users, … Read the whole story

Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadcast TV networks down 26% and cable TV networks falling 22%. Read the whole story

Roku is adding new partners to help them measure and target data across streaming and linear TV. Read the whole story

Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. Read the whole story

For all the hype surrounding the efficacy of influencer marketing, the majority of active social media users in the U.S. say they will never … Read the whole story

GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from … Read the whole story

Features could enable the new Apple TV to compete with other devices that enable video chatting on TV. Read the whole story

While traditional coverage airs on ESPN's cable network, wagering types can take in sports-betting analysts' commentary and view customized graphics via the "Daily Wager … Read the whole story

Under fire for hiking its monthly sub price by $15 last year, and for not carrying the Bally RSNs, YouTube TV is pitching promotional … Read the whole story

Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from … Read the whole story

As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the … Read the whole story

"Twitter did not create, implement, or execute systems that honored users' designations as to use of their telephone numbers," lawyers for Washington state resident … Read the whole story

Katie Klein succeeds the legendary Harry Keeshan who is retiring after a 30-year media career including the past 20 years at PHD. Read the whole story

Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work with less data. Here's what they found. Read the whole story