by Joe Mandese
Nielsen's local TV ratings understated viewing during the COVID-19 pandemic, according to preliminary findings of an internal analysis conducted by Nielsen. The analysis, which … Read the whole story
by Wendy Davis
Colorado lawmakers have passed a privacy bill that would require companies to honor consumers' requests to opt out of many forms of targeted advertising Read the whole story
by Karlene Lukovitz
The scale represents a milestone for Project OAR, the addressable initiative founded by Vizio and major TV networks, says the TV maker. Read the whole story
COMMENTARY
by Gellena Lukats, Op-Ed Contributor
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is … Read the whole story
by Karlene Lukovitz
The company began running national addressable campaigns across multiple MVPD platforms, with Comscore measurement, in late 2020. Read the whole story
by Karlene Lukovitz
About half of the roughly 20 films Warner Bros. makes annually will debut only on HBO Max, and the other half will debut exclusively … Read the whole story
by Wendy Davis
Ohio Attorney General Dave Yost is asking a state judge to declare Google's search engine a common carrier and prohibit the company from prioritizing … Read the whole story
by Wayne Friedman
Average prime-time viewership sank to 4.35 million per program for the just-completed tv season vs. 5.48 million average viewership per program a year ago, … Read the whole story
by Karlene Lukovitz
Peacock's deal is in time for NBC's Tokyo Olympics coverage, although Peacock still lacks a Fire TV deal. Read the whole story
by Laurie Sullivan
Instagram on Tuesday introduced an affiliate program and Shops for creators to help them monetize their content on the social media site. The announcement … Read the whole story
by Wayne Friedman
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index. Read the whole story
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by Karlene Lukovitz
Barfuss will oversee development of a global marketing strategy for the company, including Tremor Video and Unruly. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some consider search, especially from Google and Microsoft, a public utility. To an extent I do, though it sits on the edge of the … Read the whole story
COMMENTARY
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Apple users will be able to hide their internet address information in the Safari web browser, adding to its default blocking of third-party cookies. Read the whole story
by Amy Corr
Consultant AgencyAgile has developed a new "Request For Partnership" process where the focus is agency-client collaboration, not how adept agencies are making a sales … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. Read the whole story
COMMENTARY
by Lisa Niemeyer, Op-Ed Contributor
Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen's continuing premise is that third-party validation is still important. And much of that comes with its longtime panel. Read the whole story