Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps distributing pirated movies and TV shows, … Read the whole story
Fox Entertainment and Bento Box Entertainment entered the NFT business in May, forming Blockchain Creative Labs. One of the first efforts will be around … Read the whole story
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers … Read the whole story
A judge has denied class-action status to a Facebook advertiser that sued the company for allegedly misrepresenting the ability to target users based on … Read the whole story
As fall and the holidays approach -- prime time for at-home video consumption -- Netflix is leveraging its global scale and tech muscles for … Read the whole story
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media … Read the whole story
While only 5% of local advertisers believe they have become "over-reliant" on digital, three times as many local agency execs believe their clients have. Read the whole story
The Open Engagement Rate was born as an open-source measurement that uses publicly available data and is completely transparent in its methodology. Read the whole story
Last year, New Mexico Attorney General Hector Balderas alleged in a lawsuit that certain Google Education apps and its Chromebooks for students collect a … Read the whole story
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, … Read the whole story
Data marketing began as a way to fuel creative campaigns and make business objectives measurable, and big data marketing brought insight into every stage … Read the whole story
A new report shows the number of Republicans who believe in protecting freedom of information has risen 10%, while 65% of Democrats now support … Read the whole story
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers … Read the whole story
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. Read the whole story
CEO Marc Benioff credits the global trend toward digital transformation. Read the whole story
Entertainment discovery is an issue for all premium streamers. How racy should promos be to grab attention? Read the whole story