Universal had originally planned a cinemas-only release for "Halloween Kills," but it's looking to leverage the hugely popular horror franchise to drive subscriptions for … Read the whole story

The ubiquitous giant is now looking to consolidate its lock on consumers in the entertainment/streaming sector by competing with big smart-TV makers including Samsung, … Read the whole story

Amid negotiations for a new NFL Sunday Ticket package, DirecTV will pay the league $2.1 billion in "net losses" for the completion of the … Read the whole story

NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch … Read the whole story

"The Florida Legislature permissibly determined that the 'old rules' applicable to common carriers should be applied to the 'new circumstances' of social media," state … Read the whole story

Texas Governor Greg Abbott on Thursday signed a law that prohibits Twitter, Facebook, YouTube and other large platforms from suppressing posts based on the … Read the whole story

The integration gives marketers access to reporting and analytics in one place and ensures that triggered emails merge in line with frequency capping and … Read the whole story

Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers. Read the whole story

That's compared to the 10th anniversary of the event, when many more companies remembered 9/11 in their advertising. Read the whole story

A week after Verizon Media rebranded as Yahoo, the company today announced an expanded partnership with NCSolutions, IRI, mParticle and others, making the Yahoo … Read the whole story

Chapman's appointment comes just days after word that Dentsu's CEO for the U.K. and Ireland Euan Jarvie is departing to take the role of … Read the whole story