by Joe Mandese
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it … Read the whole story
by Laurie Sullivan
Google will now offer users of its products more information about their ad experience with specific company products -- including new advertiser pages. Read the whole story
by Karlene Lukovitz
Netflix has previously offered free trials and limited content in various international markets as a sampling method to drive conversions to its paid plans, … Read the whole story
by Wendy Davis
Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the … Read the whole story
by Karlene Lukovitz
The 4K WiFi 6 device is available now for Sky Q customers in Italy and Germany, and beginning rollout for Xfinity Flex customers in … Read the whole story
by Steve McClellan
Helen Price replaces Keith Tiley who will be retiring at the end of the year. The agency also appointed Shipra Roy to serve as … Read the whole story
by Ray Schultz
Yet security is the main consideration when they are evaluating new tools for their stacks, Treasure Data reports. Read the whole story
by Karlene Lukovitz
Mike Schroepfer will transition to a part-time role, succeeded as CTO by Facebook's current hardware chief, Andrew "Boz" Bosworth. Read the whole story
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by Wendy Davis
The law "will prohibit platforms from taking action to protect themselves, their users, advertisers, and the public more generally from harmful and objectionable matter," … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris … Read the whole story
by Colin Kirkland
Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- … Read the whole story
by Wayne Friedman
TV commercial wear-out isn't just about too much frequency of viewing spots, but also about time duration between when those messages run. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The cost-per-click model gives sellers access to promote their listings in the key top slot in search with more keyword control and enhanced budget … Read the whole story
by Laurie Sullivan
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. Read the whole story
by Wayne Friedman
From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a … Read the whole story
by Laurie Sullivan
Investments in the demand side of Connatix's business continue to rise amid 327% year-over-year growth in ad spend from brands and agencies, as well … Read the whole story