Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online … Read the whole story
Facebook today acknowledged that the performance of its ads has suffered as Apple has rolled out new privacy controls for iOS users, and it … Read the whole story
Google will now offer users of its products more information about their ad experience with specific company products -- including new advertiser pages. Read the whole story
Netflix has previously offered free trials and limited content in various international markets as a sampling method to drive conversions to its paid plans, … Read the whole story
Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the … Read the whole story
The 4K WiFi 6 device is available now for Sky Q customers in Italy and Germany, and beginning rollout for Xfinity Flex customers in … Read the whole story
Helen Price replaces Keith Tiley who will be retiring at the end of the year. The agency also appointed Shipra Roy to serve as … Read the whole story
Yet security is the main consideration when they are evaluating new tools for their stacks, Treasure Data reports. Read the whole story
Mike Schroepfer will transition to a part-time role, succeeded as CTO by Facebook's current hardware chief, Andrew "Boz" Bosworth. Read the whole story
The law "will prohibit platforms from taking action to protect themselves, their users, advertisers, and the public more generally from harmful and objectionable matter," … Read the whole story
"How close are we?," ARF moderator Alice Sylvester asked her panelists, rhetorically answering, "We are not going to get there, right?" Read the whole story
A majority are planning to offer incentives for opting in to tracking, and others will invest more in first-party data, Redpoint and the Harris … Read the whole story
Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- … Read the whole story
TV commercial wear-out isn't just about too much frequency of viewing spots, but also about time duration between when those messages run. Read the whole story
The cost-per-click model gives sellers access to promote their listings in the key top slot in search with more keyword control and enhanced budget … Read the whole story
Sellers on Shopify can use Yahoo Connect ID, the company's alternative to cookie tracking, to help target ads. Read the whole story
From a digital engagement perspective -- Q1 2017 to Q1 2021 -- VAB says 30 D2C brands across 20 different marketing categories witnessed a … Read the whole story
Investments in the demand side of Connatix's business continue to rise amid 327% year-over-year growth in ad spend from brands and agencies, as well … Read the whole story