by Laurie Sullivan
It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more … Read the whole story
by Wendy Davis
A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. Read the whole story
by Karlene Lukovitz
The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics. Read the whole story
by Colin Kirkland
Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For each ad transaction served across the Google exchange, the company takes on average between two and four times as much as the fees … Read the whole story
by Wayne Friedman
National TV ads were placed primarily on NFL Football and Major League Baseball programming, with Fox, NBC, CBS, ESPN and ABC the top paid … Read the whole story
by Karlene Lukovitz
"Stop the deaths. Stop the suffering. Please, get vaccinated. Please," Fox News host Neil Cavuto urged on "MediaBuzz" on Sunday. Read the whole story
by Wendy Davis
A recent court ruling that revived Philadelphia news anchor Karen Hepp's lawsuit against Facebook will have "far-reaching consequences," including a chilling effect on online … Read the whole story
by Wayne Friedman
Through five weekends, MediaRadar says each national televised game has averaged $39.3 million. Read the whole story
by Steve McClellan
Study found most viewers would prefer to sit back and enjoy the ads. They don't want to interact or take an action like posting. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report. Read the whole story
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by Richard Whitman, Columnist
In the new report, Carat is ranked second followed by Mediabrands' UM in third place. Rounding out the top five are GroupM's Mediacom and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The visual web indexed by Google, Bing and other search engines is well known to all, but an unregulated web has led to illicit … Read the whole story
by Ray Schultz
The firm is relieved of data retention and surveillance requirements that govern telcos. Read the whole story
by Ray Schultz
The move comes as smart contracts grow in popularity. NFTs will also come into play. Read the whole story
COMMENTARY
by Nic Allum
The awards show traditionally has been about exclusivity and glamour. How utterly irrelevant that all seems now, and what a mess it's created. Read the whole story