by Wendy Davis
Authorities in Belgium are expected to say in a draft ruling that IAB Europe's "transparency and consent" framework violates the General Data Protection Regulation, … Read the whole story
by Colin Kirkland
Meta, formerly known as Facebook, aims to build global brick-and-mortar retail stores for the devices being made by its Reality Labs division -- virtual … Read the whole story
by Karlene Lukovitz
While 70% are currently buying CTV ads from device manufacturers, 64% from AVOD platforms and 63% from vMVPDs, that will shift to 71% with … Read the whole story
by Wendy Davis
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar and Tom Cotton would make it harder for large tech platforms to purchase … Read the whole story
by Karlene Lukovitz
News hosts' ongoing attacks on mandatory vaccines aren't stopping conservative networks and their owners from requiring vaccines for employees and guests. Read the whole story
by Wayne Friedman
Discovery+ continues to dominate all premium video streamers when it comes to using its own airwaves for promotion and advertising. Read the whole story
by Laurie Sullivan
The power of kindness should never be underestimated, and people should take every opportunity to treat someone with compassion. That's the theme of Amazon's … Read the whole story
by Colin Kirkland
A now-defunct photo-sharing app has filed an antitrust lawsuit against Meta for copying their product and then obliterating them. Read the whole story
by Ray Schultz
The optimal number of words per subject line is three, Omnisend reports. Read the whole story
by Les Luchter
Hyping "The Sex Lives of College Girls," "One Night Stand" pop-ups on 3 college campuses offer an interactive quiz, goodie bags, sweepkstakes entry. Read the whole story
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by Richard Whitman, Columnist
To achieve that status, the agency met rigorous standards in five key areas, including governance, workers, community, environment, and customers. It enacted policies that … Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story
COMMENTARY
by Alvin Glay, Op-Ed Contributor
As marketers adjust to the shift in tracking technologies and strategies, it's important to understand what third-party cookies are and the history behind their … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWise early Thursday morning, "Search & Performance Marketing Daily" reached out to the … Read the whole story