by Wayne Friedman
The Trump company intends to merge with Digital World Acquisition Corp, a SPAC that is being investigated by the SEC. The goal is to … Read the whole story
by Wendy Davis
"Immunizing defendants from liability merely because their misleading statements addressed their content moderation policies would grant Facebook and other social media platforms unprecedented, unchecked … Read the whole story
by
The United States will drive much of the global expansion in ad spending, growing by $80 billion from 2021 to 2024. Read the whole story
by Joe Mandese
Their new study finds many consumers plan to switch search engines, opt out of ads, and subscribe to more sustainable media. Read the whole story
by Wayne Friedman
Because of its growing global distribution on different platforms, the title will be eliminated. Read the whole story
by Wayne Friedman
Consumers gave premium streaming platforms a "net ethical" score of 42, while social media platforms earned a negative 15 number, a marketing research firm … Read the whole story
by Colin Kirkland
Sayollo has developed an in-game purchasing platform that aims to develop an all-new market: gaming commerce. Its gamified purchasing experience is intended to introduce … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Walmart.com, Target.com, Tripadvisor.com and social sites including Facebook.com, Instagram.com and Pinterest.com are among the major brands that did not meet all of Google's minimum … Read the whole story
COMMENTARY
by Alan Kittle
Brands had to think way outside the box to grab our attention amid so much chaos this year. Here are five who did so … Read the whole story
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by Laurie Sullivan
Brands continue to rely heavily on search engine and social media companies like Google and Meta -- two industries that will help the ad … Read the whole story
by Wendy Davis
"While 1-800 Contacts resents that Warby Parker is competing with it online through the purchase of the 1800 CONTACTS Marks for keyword advertising, this … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into … Read the whole story
by Ray Schultz
And Black Friday is rapidly returning to being an in-store day, Criteo reports. Read the whole story
by Laurie Sullivan
Google has ended some election ad exemptions and changed its content policies and verification requirements. Beginning Feb. 15, 2022, it will enforce its Ads … Read the whole story
by Joe Mandese
Loughnane was former group managing director of Dentsu Aegis Network, Friel was global client president at Vizeum. Read the whole story
by Steve McClellan
She joined in May as New York office lead and replaces Shane Atchison who left the agency in October. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The streaming consumer option is still not a perfect a la carte experience. Read the whole story