Mobile Insider
Mobile represented 70% of digital ad spend growth last year, and its dominance is expected to continue in 2022, says App Annie's latest annual report on mobile trends. Read the whole story
Publicis Media will be the first media holding company to work with NBCU to test the new measurement across the One Platform, starting this … Read the whole story
YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie. Read the whole story
The data can be used to "micro-target" a voter's "propensity to support/oppose an issue, candidate or behavior." Read the whole story
Telecoms would be required to inform consumers, law enforcement and the Federal Communications Commission about all data breaches, even "inadvertent" ones, under new rules … Read the whole story
In a victory for Google, a judge denied class-action status to a pay-per-click advertiser who claims the company misrepresented the effectiveness of its click-fraud … Read the whole story
- COMMENTARY
Sales rose by 8.6% -- despite supply issues and the threat of inflation, Adobe reports. Read the whole story
Win Sakdinan will be senior director of business marketing, while Meghana Dhar will become global head of brand partnerships at the camera and social … Read the whole story
RTL AdConnect will be able to offer European ad buyers NBCU-owned TV and digital inventory in six European countries, and NBCU will represent AdConnect's … Read the whole story
Before you say "hell, no," consider: 70% in new study said they could be convinced to try health insurance offered by big tech companies. Read the whole story
The partnership aims to offer advertisers running campaigns on the Simpli,fi platform improved accuracy, scale, range and depth of data segments for CTV targeting, … Read the whole story
About 40% of all email opens are now flowing through iOS 15 and 97% of consumers are opting in, SparkPost reports. Read the whole story
The cart abandonment rate includes 58% of mobile shoppers and 48% in general, Bold Commerce reports. Read the whole story
The expansion into high-speed broadband data transmission markets, via the new ATSC tech, could generate comparable revenue to current retransmission deals. Read the whole story
Guy Marks has been promoted to CEO of Omnicom Media Group Europe, Middle East & Africa, succeeding Mike Cooper who shifts to the role … Read the whole story
More than half of marketers said their audiences tend to engage more with UGC than branded content. Read the whole story
Younger shoppers are daunted by unclear returns policies and lack of collection points, ESW reports. Read the whole story
"When I created the group six years ago there were two of us and You & Mr Jones seemed like a great name for … Read the whole story
