COMMENTARY
by Wayne Friedman, Staff Writer
HBO Max's ubiquitous ad-free option is now $11.99 a month for the next 12 months. It had been $14.99 a month. Read the whole story
by Karlene Lukovitz
Over the next two years, the buyers expect digital's share to rise about 8%, with digital video and social video the fastest-growing channels within … Read the whole story
by Wendy Davis
"The 'surveillance advertising' business model is premised on the unseemly collection and hoarding of personal data to enable ad targeting," Rep. Anna Eshoo stated … Read the whole story
by Wayne Friedman
YouTube will only be funding programs via its Black Voices and YouTube Kids. Read the whole story
by Tanya Gazdik
Mitsubishi has been without a CMO since November 2020, when Kimberley Gardiner left the company for Volkswagen of America. Read the whole story
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by Karlene Lukovitz
The deal also includes Ampersand integrating aggregated set-top-box data insights from 2 million Altice households into its multiscreen TV planning, buying and measurement platform. Read the whole story
by Wendy Davis
AT&T and Verizon will again delay plans to roll out ultra-fast 5G service near some airports, in response to the airline industry's warning about … Read the whole story
by Ray Schultz
Only a third of consumers feel personalized email recommendations are important, and even fewer say influencers motivate them to buy. Read the whole story
by Wendy Davis
Looking to crack down on acquisitions that violate antitrust law, the FTC and Justice Department are seeking comments on merger guidelines -- including that … Read the whole story
by Colin Kirkland
The New York Rangers today launched their first-ever NFT collection, making available over 5,000 limited-edition items with tiered prizes and experiences. Read the whole story
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by Richard Whitman, Columnist
Amazon's customer service, product expertise and values are seen as weaknesses, according to a Brooks Bell report. Those weaknesses could spell opportunity for retailers. Read the whole story
by Ray Schultz
Ninety percent of shoppers will buy from brands that personalize service, Zendesk reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Content marketers are stretched for time -- they spend 33 hours a week creating content, and only 7 hours handling other tasks, Casted reports. Read the whole story
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by Steve McClellan
As part of the acquisition, Publicis Health will acquire BBK Holdings, which in addition to BBK Worldwide, is the parent company of creative advertising … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft began testing deeper integration with YouTube in its latest version of its Edge browser, Canary. The feature lets users follow their favorite content … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Now we can add online gambling and sports wagering to the vices TV promotes without regard to social consequences. Read the whole story
by Laurie Sullivan
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emodo announced a partnership Wednesday to support a web-based AR ad solution. Read the whole story