Altice USA, operator of the Optimum and Suddenlink pay-TV systems, has selected Ampersand — the ad-tech firm owned by Comcast, Charter and Cox — as its exclusive ad-sales partner for national addressable inventory.
The deal also includes Ampersand integrating aggregated set-top box data insights from 2 million Altice households into its AND Platform.
Launched in 2020, AND is a multiscreen TV planning, buying and measurement platform spanning linear and streaming TV. It uses aggregated data from set-top boxes in nearly 42 million households, and reaches 80 million households, of which 52 million are addressable (more than 70% of all U.S. addressable households), according to Ampersand.
"Enabling targeting plus campaign management for linear and streaming media while maintaining data security checks all of the boxes that [advertising] clients want and need to support growth for their business," said Kevin O'Reilly, senior vice president of product, data and optimization at Altice, in a statement.