Mobile Insider
The need to live and work more from home contributed to a 40% increase in fixed internet speeds in the U.S., more than twice that of the wireless internet. Read the whole story
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from … Read the whole story
COMMENTARYBroad, location-based targeting and contextual ads are the exceptions. Read the whole story
The new international content hub Rebecca Campbell leads will be the fourth content-producing business at Disney. Read the whole story
The event, planned for May 16, will be "reimagined" to include entertainment, sports, news and streaming content and will focus on measurement, creativity and … Read the whole story
Creators can set their own monthly prices for content like exclusive Lives and Stories. Read the whole story
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing and selling fossil fuel and to stop … Read the whole story
Facebook users are asking a federal appellate court to revive claims that the company's former ad-targeting options violated discrimination laws by allowing advertisers to … Read the whole story
Video content analyses can be used for segmentation for dynamic ad insertion, generating and managing new content, among other purposes. Read the whole story
T-Mobile is reassuring customers on promotional plans that their free Netflix services will continue. Read the whole story
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, has seen a 65% drop in national TV marketing, partly due to the … Read the whole story
Snapchat says 88% of the drug-related content it discovers on its platform is proactively detected using AI, and the remainder is reported by users. Read the whole story
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Cookie-free data unions will become key components to understanding the complexities of consumer behavior. These permission-based platforms address the challenges and opportunities of the … Read the whole story
Rewarded video ads that offer gamers something of value were the most popular format for gaming apps. Read the whole story
"Consumers have reset their level of reliance on technology and digital platforms" and expect retailers to follow suit, says new Deloitte research. Read the whole story
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The company realized early on in the pandemic that it could leverage machine learning, particularly when it came to the predictive lifetime value of … Read the whole story
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Business is up, but many leaders lost their jobs in 2021 and the privacy issue continues to trouble companies, SparkPost reports. Read the whole story
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Terakeet released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the … Read the whole story
