by Laurie Sullivan
Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company's Privacy Sandbox program that … Read the whole story
by Wayne Friedman
ViacomCBS is changing its name to Paramount, in a dramatic move to increase its profile around its soaring streaming business. Its Q4 global streaming … Read the whole story
by Karlene Lukovitz
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+'s expansion into France. Read the whole story
by Todd Wasserman
The money flowing from crypto in 2021/22 for marketing has been considerable, with 142 brands spending $90 million in 2021. Read the whole story
by Steve Ellwanger
How brands that did not advertise during the Super Bowl managed to beat competitors that did. Read the whole story
by Karlene Lukovitz
Is the shortened name an attempt to distance Facebook from the dangerous fake news on the feed, or from the Facebook News platform? Don't … Read the whole story
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by Wayne Friedman
In AMC's most recent quarter, ad revenues slipped 1% to $234 million. The company had higher pricing and ad-supported streaming growth, but also saw … Read the whole story
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by Karlene Lukovitz
Data-driven creative can incorporate and update dynamic elements including product or location feeds, and event triggers such as weather and game scores. Read the whole story
by Laurie Sullivan
On the roadmap are the development of technical standards to accelerate growth of CTV, supporting the upfront and consistent audience measurement -- and initiatives … Read the whole story
by Laurie Sullivan
DISQO queried Super Bowl viewers on ad recall and brand perception and measured search and site visit to determine performance lift. "There were ads … Read the whole story
by Wendy Davis
Clearview AI must face claims that it violated privacy laws in Illinois and other states by allegedly collecting and selling faceprint databases. Read the whole story
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by Richard Whitman, Columnist
The holding company has elevated two FCB executives to jointly run the agency going forward. North America CEO Tyler Turnbull has been upped to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Over a third of email marketers say performance has actually improved, but many see MPP-related problems, GetApp reports. Read the whole story
by Wendy Davis
Gift basket company Edible Arrangements can't sue Google for "theft" for allegedly allowing other companies to use the phrase "Edible Arrangements" to trigger search … Read the whole story
by Robert Williams
About half of all gamers said they had purchased a brand after seeing or interacting with it in a video game. Read the whole story
by Ray Schultz
North America has the highest abandonment rate, followed by Asia and Europe, SaleCycle reports. Read the whole story
by Joe Mandese
"It's axiomatic that viewers' regularly watched news brands align with their personal world view," says Brand Keys' Passikoff. Read the whole story