by Tanya Gazdik
"Automakers have been gradually adjusting their TV advertising approach this year," iSpot.tv's Stuart Schwartzapfel tells "Marketing Daily." Read the whole story
by Colin Kirkland
A new report by Similarweb compares advertiser and consumer interest in Tiktok to its competitors, and shows advertiser interest in TikTok is accelerating, while … Read the whole story
by Steve McClellan
The company cited "Control weaknesses, staff turnover, and lack of detailed documentation, particularly relating to revenue and cost of sales recognition," particularly within the … Read the whole story
by Laurie Sullivan
Pinterest has expanded its video offerings with the test launch of the Pinterest TV Studio app, which was spotted earlier this week in the … Read the whole story
COMMENTARY
by Karlene Lukovitz
More input on why CTV spend, while growing, is still far below its share of total TV viewing. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Apple, Google and Microsoft are collectively working on a way to move beyond passwords for everything from emails to access to phones and computers. Read the whole story
by Wayne Friedman
MoffettNathanson in February said it expects AMC's "total company advertising to decline in the low-single digits after 2022, with digital advertising (i.e., AVOD) helping … Read the whole story
by Wayne Friedman
Samba's iCPM metric and platform secures ad inventory through a media buy from the open web using real-time bidding where available, giving advertisers incremental … Read the whole story
by Wayne Friedman
In its NewFronts presentation, fuboTV said that using first-party data, it can now create custom audience segments though viewership behavior to target users based … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
It's likely that shoppable TV ads won't really take off until our remote control devices become smarter. Read the whole story
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by Steve McClellan
The partnership follows WPP's recent announcement of The Metaverse Foundry, a new global metaverse offering through its global production and content unit Hogarth. Read the whole story
by Wayne Friedman
Combined results for its networks, Scripps says, show ratings growth of 5% in total viewers in prime time. Local TV stations' revenue has been … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You can't stop ad fraud with blacklists or "Good Housekeeping" seals on websites. Millions of new domains and delivery paths are created daily. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Brands aren't being brave at the moment. Most are cowering in the corner. Read the whole story
COMMENTARY
by Will Burghes
For one, senior executives who are not CMOs bring their own preconceived notions of what good advertising looks like to the boardroom. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers are buying into automation, according to a study published by PPCsurvey.com. The State of PPC Global Report 2022 highlights findings from more than … Read the whole story
by Steve McClellan
Ukrainian ad agency Bickerstaff.734 has created a pseudo-tourism campaign designed to make ordinary Russian citizens aware of what is really going on. Read the whole story