Livestreaming is also an effective channel for reaching older audiences, according to a new report. Read the whole story
One senior exec will now focus exclusively on services, and another on advertising, per a new report. Read the whole story
Today, head of Instagram Adam Mosseri announced that the Meta-owned platform will begin testing non-fungible tokens (NFTs) this week with a handful of U.S. … Read the whole story
Clearview has agreed to permanently refrain from selling people's faceprints to most private businesses, in order to settle allegations that it violated an Illinois … Read the whole story
"Batman Unburied" has bumped the controversial Spotify host down to #2, at least for now. Read the whole story
Responsive Display Ads will undergo a major transformation in second-half 2022, connecting creativity and advertising to provide a better mobile offering for advertisers -- … Read the whole story
The update came in via memo from CEO Mark Read and followed the disclosure early last week of a first draft of U.S. Supreme … Read the whole story
The process is based on deterministic and search-intent audience targeting anchored in contextual. Read the whole story
Political ad revenue has spiked to $18 million for the first three months of the year ahead of the midterms, Tegna says -- up … Read the whole story
The proposed buyer is European private equity firm Trilantic Europe. Terms weren't disclosed and the deal is expected to close in the third quarter. Read the whole story
"We have grown 25% to 30% each year in ad revenue," says Kevin McGurn, Vevo president of sales and distribution. Vevo, which describes its … Read the whole story
Pre-roll ads have also become more popular as marketers seek to reach listeners when they begin streaming audio content. Read the whole story
Not surprisingly, Ben & Jerry's took a strong stance against the Supreme Court's draft opinion and posted it on Twitter. Read the whole story
Siding against Robert F. Kennedy Jr. and other vaccine critics, a federal judge on Monday rejected a request to order Sen. Elizabeth Warren to … Read the whole story
GroupM has released findings of the Sightline Global Digital Out-of-Home survey on perceptions of DOOH advertising, which found that DOOH campaigns drive direct action … Read the whole story
"This represents a huge opportunity for brands to think outside the 30-second ad spot," writes CMO Josh Feldman. Read the whole story
Brands need to evolve the way they think about influencer marketing to capitalize on a changing landscape for social influence with everyday influencers. Read the whole story
Content delivery ranks low, but firms are using high tech to create products and improve the customer experience. Read the whole story