Social Media Insider
YouTube is the only social platform to be awarded two consecutive years of MRC safety accreditation -- but is even that enough to protect viewers from horrific content? Read the whole story
Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier … Read the whole story
At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution that will allow advertisers to set limits … Read the whole story
The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to … Read the whole story
COMMENTARYThe names of Tucker Carlson, Sean Hannity and Laura Ingraham were conspicuously absent from the Fox News Media Upfront on Monday. Read the whole story
The so-far small number of layoffs are part of a broader financial recalculation that may include testing originals releases in thousands of movie theaters … Read the whole story
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers are focused on buying more Spanish-language TV, as Hispanic-Americans now comprise 20% of … Read the whole story
Deal, which runs through 2027, also gives exclusive content rights to ESPN+ and ESPN's other digital assets. Read the whole story
Twitter says it will pursue legal options if necessary, but as Musk well knows, its stock could be hurt by the ongoing public dispute … Read the whole story
Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing … Read the whole story
- COMMENTARY
Ad-supported TV has always been a thing. Now the messaging is looking to grow. This was amplified by Comcast NBCU and Fox Corp. on … Read the whole story
Instacart is partnering with Metro, Dollarama, Galleria Supermarket, Giant Tiger, and Michaels in Canada, and is available to approximately 90% of Canadian households across … Read the whole story
COMMENTARYTracker Radar data suggests the feeling of being watched isn't just a feeling. Google trackers are embedded in 79.2% of the top 75,000 websites … Read the whole story
Although Paramount Global is seeing a weak scatter market, significant media dollars are expected to land in TV networks coffers during the upcoming upfront … Read the whole story
vMVPDs' losses accelerated in the quarter. Read the whole story
Incisiv looks at loyalty in three retail sectors: convenience, grocery and QSR. Almost all shoppers choose digital as the starting point. Read the whole story
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with Target to deliver positive wellbeing and joy for guests through Brown's … Read the whole story
- COMMENTARY
As idiosyncratic as your tastes and interests may be, todays' algorithms and marketing platforms can decode them and make smart assumptions based upon them. Read the whole story
