Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% from the 2017-2018 TV season, which came … Read the whole story

The CNN network will eschew partisan "extremes," forge a "disruptor" morning news show, and launch a Sunday night show for Wallace. Read the whole story

Today TikTok announced the launch of its newest ad feature, Branded Mission, which will help connect creators with brands, and potentially earn rewards for … Read the whole story

I've committed my career to challenging the status quo in retail media," commerce strategy expert Briana Finelli says. Read the whole story

"Linda was the consummate media maven, colleague, mentor and friend," said Fay Ferguson, co-CEO of Burrell Communications, where Jefferson handled media. Read the whole story

The proportion of subscribers of three years' duration or longer who are cancelling is rising. Read the whole story

One of the most popular streaming platforms for viewing live sports is Amazon Prime, according to a recent consumer study by media and marketing … Read the whole story

Most social media and livestream purchases are inspired by content from brands. Read the whole story

The deal with Google extends the company's cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn and Smart … Read the whole story

Google's Russian subsidiary intends to file for bankruptcy after officials in the country took control of its bank account on Wednesday, leaving the tech … Read the whole story

The company discovered that running its technology Oncrawl alongside its legacy platform provides marketers with a new layer of insights powered by search engine … Read the whole story

Half of all firms use email to provide government application access and permissions, Gradient Flow reports. Read the whole story

Where do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company's Upfront Wednesday morning. Read the whole story