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Apple Gets Creative With Privacy Ad

Apple is releasing a timely ad about privacy and data tracking. The 90-second spot, “Data Auction,” aims to inform viewers about how their personal data is traded by powerful data brokers all day long. The Irish Council for Civil Liberties recently published a report on real-time bidding, the process brokers and advertisers use to track you and sell data. The ICCL’s report reveals that “a person in the U.S. has their online activity and location exposed 747 times every day,” and that in total, U.S. internet users will see their location and online behavior data “tracked and shared 107 trillion times” each year.

Read the whole story at Fast Company »

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