by Karlene Lukovitz
Lionsgate CEO Jon Feltheimer did not mention prospective buyers by name, though Roku and Apollo Global Management are reportedly making a joint bid. Read the whole story
by Wayne Friedman
MoffettNathanson Research projects that the major four U.S. broadcast networks will sink 2% to $14.7 billion, with national cable networks 0.5% lower, to $28.8 … Read the whole story
by Colin Kirkland
The partnership enables Hootsuite customers to schedule and publish content directly within the Hootsuite platform, along with moderating and engaging with customers via TikTok's … Read the whole story
by Wendy Davis
Anti-vaccine activist Colleen Huber is asking a federal appellate court to revive her free speech lawsuit against Twitter, President Joe Biden and other White … Read the whole story
by Wayne Friedman
For a new ad-supported option, Netflix could hit levels near Hulu's -- with ad revenue per subscriber of about $13.30 a month from a … Read the whole story
by Wayne Friedman
The NFL plans to launch its own mobile streaming service -- NFL+ -- in July, according to "Sports Business Journal." Read the whole story
by Joe Mandese
Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the whole story
by Laurie Sullivan
The UK's competition watchdog announced another investigation into Google for potential antitrust abuses around advertising technology. Read the whole story
by Ray Schultz
The authors of a study that found Gmail is more likely to block conservative emails as spam have disputed claims by Republicans of deliberate … Read the whole story
by Laurie Sullivan
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivestack that will enable programmatic DOOH cross-channel media campaigns globally. Read the whole story
by Ray Schultz
The tracking is allowed by an agreement between the firms, but does not include personal identifiers or profiles, Bleeping Computer reports. Read the whole story
-
by Karlene Lukovitz
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TVs, mobile devices and desktop applications. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The metaverse might be the latest buzzword for the ad industry, but most CEOs participating in a Gartner survey ignore the technology. Here's what … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For one: Netflix should make delivering the most viewer-friendly ad experience part of its promise and mission. Read the whole story
COMMENTARY
by Joe Mandese
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. Read the whole story
-
by Richard Whitman, Columnist
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure … Read the whole story
COMMENTARY
by Joe Mandese
If you guessed government/politics, you're way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta's … Read the whole story
by Steve McClellan
Brian Clayton joins Omnicom from Conduent, a former Xerox company, where he was Associate General Counsel and Chief Privacy Officer. Read the whole story