by Karlene Lukovitz
The streaming service bought the rights to the footage in 2021. Read the whole story
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by Laurie Sullivan
Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its … Read the whole story
by Steve McClellan
As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanced media planning and measurement … Read the whole story
by Colin Kirkland
Frank Zazza, known as the father of product placement, talks about the evolution of ad measurement, his plans for Web 3.0, and what brands … Read the whole story
by Karlene Lukovitz
TikTok's expansions of its once short-form-only format, combined with its availability on a growing number of large screens, is expected to further boost its … Read the whole story
by Wayne Friedman
Through the deal with Snowflake, Open AP is starting a clean room effort "that will be cross platform and cross publisher." TV network execs … Read the whole story
by Wendy Davis
A federal appellate panel has granted Meta's request to review a trial judge's decision allowing advertisers to proceed with a class-action over allegedly inflated … Read the whole story
by Wendy Davis
New voluntary standards issued by the Network Advertising Initiative restrict some members from collecting or using precise location data that could reveal consumers' visits … Read the whole story
by Tanya Gazdik
"It's really about building awareness and passion amongst audiences we wouldn't regularly be able to reach from more traditional advertising," says Mini's Rah Mahtani. Read the whole story
by Laurie Sullivan
Google launched a new version of Google News Wednesday, celebrating the company's 20th year anniversary of the online news service. Read the whole story
by Steve Ellwanger
Suit alleges that companies mention "'Mayim Bialik CBD Gummies,' 'Mayim Bialik Smilz gummies,' 'Mayim Bialik CBD Oil,' none of which in fact exist." Read the whole story
by Todd Wasserman
84-year-old Kraft Macaroni & Cheese is changing its name to "Kraft Mac & Cheese" and rolling out a new logo and noodle smile. Read the whole story
by Fern Siegel
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and media businesses. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The release of Goggles will alter the way search has traditionally been done, putting users in charge, says Josep Pujol, chief of search at … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With such high-profile talent, shouldn't getting a TV deal be easier than a one-foot putt? Read the whole story
COMMENTARY
by Liz Grabek
One good idea: Building brand experiences alongside your consumers ensures you're moving forward with them in authentic, meaningful ways. Read the whole story
by Ray Schultz
Apple said last week that it will support BIMI starting in September. Read the whole story