Video Insider
Eliminating delivery to TVs that are actually turned off also improves engagement, brand awareness and favorability, per an A/B test conducted by DoubleVerify. Read the whole story
"Nearly seventy percent of consumers believe a recession has already arrived," brand researcher Brand Keys found based on its analysis of consumer loyalty sentiment … Read the whole story
COMMENTARYThe company wrote in a post that it does not expect the tests to have a revenue or performance impact on publishers. It also … Read the whole story
"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the … Read the whole story
Online video service Rumble can proceed with a claim that Google violates antitrust laws by promoting YouTube in the search results, and by installing … Read the whole story
An Oregon resident says in a new class-action complaint that LinkedIn wrongly charged her more than $1,100 over a three-year period. Read the whole story
Buyers also get an NFT of the pendant for the $50,000 price tag. Read the whole story
ID5's Mathieu Roche says Google's "kind of damned if you do, damned if you don't" in making hard decision to help end cookies. Read the whole story
Long-form and social media viewing time increased. Read the whole story
The position was created when Raffaele Annecchino left as president and CEO of Paramount International Networks, Studios and Streaming Read the whole story
Amazon began focusing on local ads in June. Now its partnering with GNC, PacSun and other retailers to compete with Google's "near me" service. Read the whole story
For the three months ended July 31, TV networks aired 13% more national TV program promos (1.7 million spots) and 10% more impressions (248.8 … Read the whole story
Over two-thirds prefer an ad-supported content model to ad-free ones, Infillion reports. Read the whole story
As more households sign up for streaming video, cable TV continues to lose subscribers. Read the whole story
The agency will be led by Sifat Ullah who joined Exverus earlier this year vice president of performance media. Initial clients include meal supplement … Read the whole story
Only a fourth are offering discounts or other incentives, while almost half of all food & drink brands are doing so, Mailcharts reports. Read the whole story
Alphabet and Google CEO Sundar Pichai told staff last week that the company's productivity and focus isn't up to par. At an all-hands meeting, … Read the whole story
- COMMENTARY
The first step is to deeply understand your own brand story before selecting a game or platform. Read the whole story
