• by Steve McClellan  @mp_mcclellan, August 1, 2022

Los Angeles-based media consultancy Exverus Media is expanding its retail media practice with the launch of an agency dedicated to the discipline called Retail Media Partners.

The agency will be led by Sifat Ullah who joined Exverus earlier this year vice president of performance media. Earlier he served at Pharmapacks where he was senior director of marketing.

The new shop expects to have a team of 20 in year one, based in Los Angeles with outposts in Detroit and New York. Initial clients include meal supplement marketer Premier Protein, pet food firm Stella & Chewy's, prepared foods company John Soules Foods, sports nutrition firm Honey Stinger and Midwestern convenience store chain Kum & Go. 

"We noticed that there are two primary needs from clients,” said Bill Durrant, Co-Founder, President of Exverus Media. “One is for a dedicated retail media partner versed in retail and performance. The other is to combine e-retail media with a brand’s full funnel strategic thinking." 

The new agency provides clients with an e-retailer media offering and a team that focuses on retail media platforms from Amazon, Walmart, Instacart and dozens of others. It will focus on maximizing return on ad spend and new customer acquisition on retail media platforms.

Parent Exverus manages all paid media from strategy to execution, including all digital and traditional media formats, data & analytics, conversions, and all media deliverables when objectives are performance-based.